Trust Apple to build the hype. I’ll bet no one and their uncle can do what Apple did with the iPhone. First call a press conference and give a stylish walk through of the phone features. Jaws on the floor, its Apple, baby. Everyone starts buzzing about the iPhone and how it is going to be a “breakthrough internet and communications device”. Everyone’s waiting for the next big thing after “electricity and sliced bread”. Everyone wants one. Steve’s rubbing his hands in glee…
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